TYPICAL WHITE-LABEL BUILDER
$99–599/mo
- Fixed monthly cost from day one
- Generic template, light rebrand
- You manage it yourself
- Cost is the same whether it sells or not
FOR FITNESS CREATORS READY TO OWN SOMETHING
Stop rentingyour audience.
I build the full product — training app, community, coaching tools, all of it. You bring the audience and sell it. No upfront cost. We split what it makes.
TOP 3% OF CREATORS CAPTURE
71%
of all fitness affiliate revenue. Brand deals pay once and vanish. An app you own keeps paying.
- WORKOUT DELIVERY
- PROGRESS TRACKING
- COMMUNITY & CHALLENGES
- AI COACHING
- PAYMENTS & SUBSCRIPTIONS
- PUSH THAT ACTUALLY GETS OPENED
Why now
Your income has a ceiling. Your app doesn't.
A sponsored post pays once and disappears when the campaign ends. The rate depends on someone else's budget. The relationship belongs to the brand, not to you. A product your audience subscribes to every month is a different business entirely — and until recently, building one meant either five figures in dev costs or a generic template that looked like everyone else's.
$180–760
Typical monthly affiliate income for a 50K-follower fitness account across 2–4 brand deals. Real, but not a business.
$30–100K
What a custom app used to cost to build from scratch — the reason most mid-tier creators never had one of their own.
$0
What it costs you to start with Forge. I build it. You sell it. We only make money once it does.
What's included
Everything it takes to run a real app.
Not a template with your logo dropped on it. A product built around how you actually coach — with one thing in it that no white-label builder can copy. See the full breakdown →
- DELIVERY
Training, on your terms
Full video program library, structured plans, and progressions your subscribers move through — built around the way you already coach, not a generic template.
- RETENTION
Check-ins & progress tracking
Photos, weights, workout logs — your audience sees themselves improving, and you see who's engaged and who needs a nudge, without doing it manually.
- THE SIGNATURE PIECE
A community, not a client list
The apps growing fastest right now aren't winning on features — they're winning on belonging. Strava didn't grow 80% year-over-year because of better GPS tracking; it grew because people found their people in it. Your app gets the same engine: leaderboards, streaks, group challenges, kudos — built around your following instead of a stranger's algorithm.
- INTELLIGENCE
Coaching that adapts
AI-adjusted programming that responds to how someone's actually performing — not a static PDF plan. The kind of personalization that usually needs an engineering team, done for you.
- MONEY
Payments & subscriptions built in
Recurring billing, tiered plans, one-time programs — the revenue engine is live from day one, not bolted on later.
- ATTENTION
Notifications that get opened
Push notifications average a 20% open rate against under 2% for email — your app reaches people where they'll actually see it.
How it works
Three conversations. One product.
STEP 01
We define the app
Your niche, your audience, what you already sell them. I map that onto a product — what it delivers, what it charges, what makes it feel unmistakably yours.
STEP 02
I build it
Full design and development — one native app for iOS and Android, built in Flutter, your branding throughout. You give feedback, I ship. No dev team for you to manage.
STEP 03
You sell it
Launch to your audience, run your challenges, post like you already do. I keep the product running. We split what it earns.
The deal
You don't pay to start.
Every other white-label builder charges you a monthly fee whether the app makes money or not. Forge doesn't. I take a share of what it earns — which means I only win when you do.
FORGE
$0 upfront
- Free to launch — revenue share only
- Built around your coaching, not a template
- I build and maintain it, ongoing
- I earn only once your app does
Get started
Let's build the thing you actually own.
Tell me about your audience and what you're already coaching them through. I'll come back with what the app looks like.