Field notes
Notes for builders of their own thing.
Guides, comparisons and real-cost breakdowns for fitness coaches and creators who want their own app, their own brand, their own revenue — not a template rental.
Own Your App
The case for owning the app your coaching business runs on — and what it really takes.
ExploreLaunching a Coaching App
From idea to App Store: what building and shipping a fitness app actually involves.
ExploreStart & Scale an Online Coaching Business
The business layer: pricing, clients, and the move from gym floor to online.
ExploreSell Programs & Monetize Digital Offers
Turning training plans into paid products clients actually finish.
ExploreComparison Hub
Trainerize, TrueCoach, Everfit and the rest — compared without the affiliate spin.
ExploreReviews & Pricing
Independent, real-cost reviews of the platforms you're considering.
ExploreFitness Creator Economy
How fitness creators and influencers actually make money — and what's next.
ExploreSnippets & Definitions
The fitness-coaching jargon, answered in plain language.
ExploreLatest field notes
3 published
Own Your App
The $169 Logo Swap vs a Real Branded App: What Trainers Actually Get From Trainerize, FitBudd, Kahunas, and My PT Hub
What "white label" means at Trainerize, FitBudd, Kahunas, and My PT Hub: what you own, what you rent, and where a real branded app starts. As of September 2026.
September 6, 2026 · 5 min read
Fitness Creator Economy
How Do Fitness Influencers Make Money in 2026? The 7 Revenue Streams, Ranked by Realistic Income
Sponsorships are the famous one, rarely the biggest. The seven revenue streams fitness creators actually earn from in 2026 — ranked by how much income each produces.
September 5, 2026 · 5 min read
Snippets & Definitions
What Is Online Personal Training? (And Do You Need an App to Do It?)
Online personal training is coaching delivered remotely — a PDF isn't the product. What clients get, how it compares to the gym floor, and when you need an app.
September 4, 2026 · 5 min read